We innovate with the purpose of making the world a healthier place.
We don’t conduct animal testing in the research or development of our cosmetics. This means that no fins, fur or feathers are touched as we safely formulate our cosmetic products. In fact, for over thirty years we have been working to help bring an end to cosmetic animal testing globally. We’ve invested in science to advance alternative testing methods and promote education and advocacy in support of greater use of non-animal alternatives. We’re also working with organizations that share our ambition to eliminate cosmetic animal testing around the world.
We know there’s still work to be done—as some countries still require animal testing data to meet their own regulatory requirements—but we believe in a future where cosmetic testing is always animal free and that makes us more dedicated than ever.
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In the World
As a member of the Animal Free Safety Assessment (AFSA) Collaboration, we stand with Humane Society International and other non-profit and industry leaders to promote greater use of non-animal methods around the world. We are also proud supporters of the #BeCrueltyFree campaign, calling for a global ban on cosmetic animal testing by 2023.
Our long-standing support for the Institute for In-Vitro Sciences (IIVS) has made the development of and technical training on non-animal methods for cosmetics globally possible for over 25 years.
In the Lab
Our cosmetic products can be validated as safe and effective without compromising animal welfare. As part of our development process, we formulate to ensure the safety of our cosmetic products without any animal testing using the latest non-animal methods as well as choosing ingredients we believe can be scientifically validated without new animal data.
Our commitment to this issue dates back decades, to when Johnson & Johnson’s scientists were among the first to stop testing on animal’s eyes and incorporate non-animal methods into our JOHNSON'S® NO MORE TEARS® claim substantiation.
In the Industry
For many years, we have been a leading voice as part of industry advocacy efforts. We were instrumental in the development of industry principles to inform legislative bans on cosmetic animal testing globally as well as on-going regulatory engagement to advance the acceptance of non-animal methods for cosmetics.
We have also supported industry-backed science programs focused on the development of new non-animal alternatives.
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