Mother changing baby's diaper

Johnson’s®

For over 125 years, Johnson’s® has provided safe and gentle products for babies and adults. All Johnson’s® baby products are soap-free, paraben-free, hypoallergenic, dermatologist-tested and gentle enough for a 5-minute-old.

Father playing with baby at bathtime

CHOOSE GENTLE

A top choice of hospitals and parents alike.

At Johnson’s®, we’re committed to delivering the best for babies by bringing science and safety together to make sure every product is formulated specifically for your little one’s unique skin needs. As the world leader in baby skin care, we’ve pioneered research to better understand how we can innovate to support the overall wellbeing of baby’s eyes, skin and hair. This science is behind every one of our gentle and mild products, which are proven safe for babies and rubber duckies everywhere.