Introducing Vivvi & Bloom™

Baby playing in soapy water with Vivvi and Bloom logo on teal background.

Introducing Vivvi & Bloom™

Simple, Proven and Positive Skin & Hair Care Products Developed for Little Ones

When it comes to their children, parents care deeply about what goes into the products they use. And when it comes to those products, we believe no one is more qualified to build a baby care brand than the parents who use them on their little ones. And that’s what’s so exciting about the launch of Vivvi and Bloom™, our new skin and hair care brand co-created from the collective experiences and expectations of real parents with diverse backgrounds.

Since each baby brand in the Johnson & Johnson Consumer Health portfolio serves the preferences and baby care needs of different parents, Vivvi & Bloom™ was co-created to meet the expressed needs of Millennial and Gen-Z parents and caregivers: to do more with less while making a positive impact in the world. In fact, the entire line was developed to be intentionally simple through its purposeful ingredients, purposeful mission and purposeful science.

The heart and soul of this baby brand co-creation was The Village, a community of over 200 caregivers from across the country featuring individuals from Gen Z to Gen X and BIPOC communities. In other words, a great representation of the diverse world in which these babies will grow up.

“We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day,” says Duda Kertész, President, U.S. Skin Health at Johnson & Johnson Consumer Health. “Consistent with our consumer-first focus, we worked with our ‘Village’ of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom™ from the brands’ name, mission and charitable collaboration to the brands’ introductory product range and benefits.”

Based on feedback from The Village, Vivvi & Bloom™ was created to deliver three attributes parents seek most in baby care products:

Simple: Parents want natural ingredients they can trust.

Vivvi & Bloom™ products are verified by the Environmental Working Group (EWG), an organization that protects environmental health by changing industry standards. The products contain simple, responsibly sourced, natural ingredients with clinically proven formulas. Products are formulated without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates. The entire line is vegan, hypoallergenic, pH-balanced and made with a tear-free formula. And none of it is tested on animals.

Proven: Parents want functional products that really work.

Vivvi & Bloom™ products are clinically proven to be gentle and safe on all skin and hair types. The brand is pediatrician-tested, dermatologist-tested and ophthalmologist-tested. And 92% of parents agree baby’s skin felt healthier after their first use*.

Positive: Parents want a brand that reflects their own ideals and gives back to their communities.

Through a collaboration with Newborns In Need, each purchase of Vivvi & Bloom™ perpetuates positivity in baby care. This unique charity was chosen by The Village, the parent and caregiver community who co-created the line. The organization has the powerful mission to help take care of babies through volunteers who provide care necessities to agencies and hospitals serving premature, ill or impoverished infants in the United States.

The brand is launching with three types of products in fragrance-free and minimal fragrance options. For consumers who prefer to use skincare with fragrance, Vivvi & Bloom™ used naturally derived ingredients as expressed by their community of parents. But the key ingredient in every product in the line is the power of the co-creation that made this unique baby brand possible and purposeful. “As a parent, the experience of providing real ideas and feedback and seeing them come to fruition in Vivvi & Bloom™ has been truly empowering,” says Cameca Johnson, parent, and member of The Village. “This new brand will benefit countless families and I am proud of the unique offering it delivers from the products themselves, to its important charitable partner and all it stands to achieve.”


*Based on a 4-week in-use safety & tolerability clinical study. 35 babies & toddlers aged 3-36 months, with sensitive skin. Used at least 3x/week