Le Petit Marseillais tests refillable shower gel bottles in Paris

Nearly 300 million tons of plastic are wasted each year¹ – and that number is growing by about 9% year over year². That is why Le Petit Marseillais® is strongly committed to minimizing its environmental impact from packaging with a 3R strategy (reduce, reuse, recycle).

Sustainability isn’t new for Le Petit Marseillais®. In fact, it’s been part of the brand DNA since 1992 with the launch of the first at-home refill in mass market. Since then, the brand has always innovated sustainably and aims for 100% recyclable, reusable or compostable packaging by 2025.

More recently, the brand launched its first-ever shower gel refill station at Monoprix flagship store in Paris Montparnasse. This playful and eco-conscious innovation allows consumers to reuse empty bottles and use 94% less plastic. This test and learn invites consumers to rediscover the brand's top five iconic shower gel fragrances, in a bulk version.

How does it work? 

Consumers bring their empty bottle, put it under the automatic dispenser, use the tactile screen to select their favorite fragrance or discover a new one and refill it. Once finished, the machine delivers a printed label for consumers to stick on the refilled bottle. The same plastic bottle can be refilled several times.

From ideation to implementation, this bold project mobilized a team focused on promoting sustainability and offering the best consumer experience without compromising quality, safety and traceability.

As a leading brand in France, elected “most committed FMCG brand in hygiene beauty” by its loyal consumers, Le Petit Marseillais is proud to demonstrate once again its consumer-centric focus and commitment to sustainability through this bulk initiative. 

1. United Nations Environment Program
2. Protega